Master Logo Light
Use on light backgrounds where the gold mark remains clean and fully visible.
Clear space: Keep clear space equal to the height of the V around all sides.
Specialist Reference
Logo Usage
Reference-first logo page for approved packs, master and vertical marks, placement rules, and misuse review.
When to use this page
Use this page when you need the full approved logo set, surface-specific pack choices, or a faster review path than the handbook root provides.
Specialist audience
Marketing, design, product, and engineering teams.
Approved downloads
Get the SVG pack, PNG pack, or full media kit without scanning a large asset wall.
Master and vertical marks
Compare the approved master pair and the full vertical set in one place.
Choose by need
Map the real delivery surface to the right pack instead of repurposing files from elsewhere.
Misuse review
Reject recoloring, low-contrast placement, rebuilt lockups, and unreadable use before release.
Assets and references
Logo Source Pack
Vector source files for design and print workflows.
Logo PNG Pack
Production-ready transparent exports for day-to-day usage.
Complete Media Kit
Combined logo, icon, and web/app assets for implementation.
Implementation notes
Use SVG sources for design, print, and scalable web placements.
Do not recreate or CSS-recolor the logo for product surfaces.
Use the media kit for favicon, Apple touch, Android, and manifest-ready icon assets.
Topic
Master logos
Use the master pair for most Vayasya-owned surfaces. Choose the variant by contrast only.
Master Logo Dark
Use on dark backgrounds where the mark needs the darker variant for clean contrast.
Clear space: Keep clear space equal to the height of the V around all sides.
Topic
Vertical logos
Use a vertical logo only when one vertical clearly owns the material, service, or release context.
Vayasya Seva
Use only when Vayasya Seva clearly owns the material or service context.
Clear space: Keep clear space equal to the height of the V around all sides.
Vayasya Setu
Use only when Vayasya Setu clearly owns the material or release context.
Clear space: Keep clear space equal to the height of the V around all sides.
Vayasya Kaushal
Use only when Vayasya Kaushal clearly owns the material or release context.
Clear space: Keep clear space equal to the height of the V around all sides.
Vayasya Prabandh
Use only when Vayasya Prabandh clearly owns the material or release context.
Clear space: Keep clear space equal to the height of the V around all sides.
Topic
Choose by need
Pick the pack by real delivery surface instead of repurposing files from another workflow.
NeedUse this file pack
Website header
Use the supplied master light or dark asset based on surface contrast.
Logo Source Pack (SVG)
Deck or proposal
Use transparent PNGs for office tooling and export-safe placements.
Logo PNG Pack
Word, PPT, or email signature
Use approved exports instead of copied screenshots or pasted slide assets.
Logo PNG Pack
Favicon
Use the supplied favicon assets rather than cropping the main logo locally.
Complete Media Kit
App icon or web manifest
Use the supplied icon set for browser and mobile surfaces.
Complete Media Kit
Dark hero surface
Use the dark-surface asset when contrast requires it.
Master Logo Dark
Photo background
Do not place the mark directly on busy imagery.
Approved variant plus calm plate
Single-vertical artifact
Only when vertical ownership is explicit and naming is approved.
Approved vertical logo
Topic
Placement rules
Use these checks when you are placing, implementing, or approving a logo on any surface.
Core logo rules
Do not recolor, retint, distort, or gradient-map the logo.
Use the approved light or dark master variant based on background contrast only.
If the logo must sit over imagery, place it on a calm solid plate first.
If the logo becomes too small to read clearly, switch to an approved fallback instead of forcing it smaller.
Use the supplied lockup as-is; do not rebuild it manually.
Topic
Misuse review
Reject these failures before the mark leaves design, product, or engineering review.
High-signal failures
Recolored mark
The approved logo cannot be tinted to match local UI or campaign colors.
Use instead: Use the supplied light or dark asset exactly as provided.
VAYASYA
seva
Rebuilt lockup
Typed or manually rebuilt lockups break hierarchy, spacing, and brand ownership clarity.
Use instead: Use the approved master or vertical logo file instead of typing it.
Low-contrast placement
A technically correct file still fails if the surface contrast is too weak.
Use instead: Switch to the correct variant or change the support surface.
Busy image background
Details behind the mark destroy clarity and make the logo feel improvised.
Use instead: Place the mark on a calm solid plate before release.
Unreadable small use
If the logo is too small to read, the placement has failed even if the file is approved.
Use instead: Give the mark more room or use an approved fallback asset.
Topic
By responsibility
Use the compact notes below when the work needs a designer, developer, or reviewer check.
Designer
Use this when you are building or exporting branded visuals.
- Start from the SVG source pack for design, print, and scalable exports.
- Choose light or dark by background contrast, not by aesthetic preference.
- Keep clear space intact and preserve the supplied lockup hierarchy.
- If the logo sits over photography, add a calm solid plate before release.
- Use a vertical lockup only when ownership is single-vertical and approved.
Developer
Use this when you are implementing the brand in product, web, or app surfaces.
- Prefer SVG for scalable web and product placements.
- Use PNG exports where SVG support is weak or the workflow is office-oriented.
- Use the media kit for favicon, Apple touch, Android, and manifest-ready icons.
- Never CSS-recolor, redraw, or rebuild the logo from text or shapes.
- Choose the master light or dark asset by actual rendered contrast on the target surface.
Technical reviewer
Use this when you are approving or QA-checking a logo implementation before release.
- Confirm the asset came from the approved pack, not a copied screenshot or local recreation.
- Check that the correct light or dark variant is used for the final background.
- Reject stretched, recolored, or manually rebuilt lockups immediately.
- Reject placement over noisy imagery when there is no calm support plate.
- Reject placements where the mark is too small to read comfortably.
Technical notes
Use supplied icon assets for browser, web app, and mobile surfaces.
Prefer SVG for scalable web and product placements.
Use PNG exports where SVG support is weak or the tool chain is office-oriented.
Never derive local variants, recolor with CSS, or rebuild the lockup in code.
Related visual topics
Move across the sibling specialist pages or return to the handbook root.
Color Palette
Full copy-ready swatch wall for approved brand, semantic, chart, and alias colors.
Open topicTypography
Reference-first typography page with the font pack, family roles, surface guidance, hierarchy, and release checks.
Open topicImagery
Full imagery reference for sourcing, proof-first use cases, acceptability checks, and release guidance.
Open topic