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Specialist Reference

Imagery

Full imagery reference for sourcing, proof-first use cases, acceptability checks, and release guidance.

When to use this page

Use this page when you are choosing, approving, or publishing visuals and need the deeper proof, sensitivity, and sourcing rules behind the handbook’s quick default.

Specialist audience

Design, marketing, and content approval teams.

Source control

Use images with clear rights, traceable sources, and appropriate consent status.

Proof-first scenarios

Prefer visuals that explain service environments, outcomes, or processes.

Sensitivity review

Mask or remove client-sensitive content before publication.

Usage checks

Reject decorative or credibility-faking visuals that do not add operational meaning.

Assets and references

Scenario guidance

Case narrative and presentation-context examples for imagery use.

Proof imagery checks

Acceptable versus unacceptable evidence-style visuals.

Sensitivity checks

Guidance for masking, source control, and client-safe release decisions.

Implementation notes

Prefer authentic operational visuals over decorative stock photography.

Check client identifiers, privacy, and licensing before publication.

Test logo overlays on imagery only after establishing a calm, readable plate.

Topic

Imagery principles

Imagery should support understanding of service environments, outcomes, and processes. Avoid abstract visuals that do not add operational meaning.

Employee-safe default

If the image does not prove or explain something, leave it out.
If the image contains client-sensitive information, mask it or do not use it.

Topic

Scenario guidance

Use these scenarios to decide whether the selected imagery adds proof, context, and operational meaning.

Client case narrative

Risk: Using unrelated stock imagery can weaken credibility.

Use process screenshots or authentic environment photography.

Dark background slides

Risk: Low-contrast logo placement over busy photo can fail readability.

Place logo on a calm plate and test at presentation scale.

Rules

Prefer real operational scenes, interfaces, or context-rich photography.

Use images with clear rights and documented source attribution.

Avoid stereotypes and exaggerated success imagery.

When showing people, ensure role relevance and consent status.

Keep overlays minimal to preserve clarity.

Imagery principles

Scenario guidance

Rules

Related visual topics