Specialist Reference

Visual Reference

Specialist guidance for logo, color, typography, and imagery decisions used in marketing, design, product, and engineering work.

When to use this area

Use the handbook root for employee-safe defaults. Use this visual reference when you are making, reviewing, or implementing branded visuals and need the deeper system rules.

Specialist audience

Primary audience: marketing, design, product, and engineering teams, plus anyone approving branded visuals.

Use the handbook root when you only need the safe default.

Use these pages when you are choosing, implementing, or reviewing visual details.

Do not invent new visual rules locally; route exceptions through governance.

Back to handbook root

Logo Usage

Marketing, design, product, and engineering teams.

Reference-first logo page for approved packs, master and vertical marks, placement rules, and misuse review.

Approved downloads

Get the SVG pack, PNG pack, or full media kit without scanning a large asset wall.

Master and vertical marks

Compare the approved master pair and the full vertical set in one place.

Choose by need

Map the real delivery surface to the right pack instead of repurposing files from elsewhere.

Misuse review

Reject recoloring, low-contrast placement, rebuilt lockups, and unreadable use before release.

Assets and references

Logo Source Pack

Vector source files for design and print workflows.

Logo PNG Pack

Production-ready transparent exports for day-to-day usage.

Complete Media Kit

Combined logo, icon, and web/app assets for implementation.

Open reference

Color Palette

Design, product, and engineering teams.

Full copy-ready swatch wall for approved brand, semantic, chart, and alias colors.

Full swatch wall

Scan the approved palette in one uninterrupted grid instead of working through filters or guidance blocks.

Click to copy

Each swatch copies the hex value directly so handoff and implementation stay fast.

Token-first labeling

Every card shows the token label, hex value, and a short usage note on the swatch itself.

Zero extra chrome

The page stays intentionally stripped back so the colors remain the only thing competing for attention.

Assets and references

Copy-ready swatches

Full approved color set with one-click hex copying.

Token labels

Readable token names presented directly on each swatch.

Short usage notes

Brief usage guidance embedded on every swatch card.

Open reference

Typography

Design, product, and engineering teams.

Reference-first typography page with the font pack, family roles, surface guidance, hierarchy, and release checks.

Approved font pack

Download the approved font package before working in design, product, or implementation files.

Family roles

Use live specimens to compare Anek for display, Hind for readable text, and JetBrains Mono for data.

Use by surface

Map decks, product UI, reports, exports, and data-heavy surfaces to the approved family roles.

Hierarchy and review

Check the specimen-led scale, technical values, and release checks before approval.

Assets and references

Vayasya Font Pack

Approved font files for design, marketing, and implementation teams.

Surface guidance

Approved mapping for decks, UI, reports, exports, and data-heavy surfaces.

Hierarchy examples

Specimen-led scale with technical size and line-height detail for release work.

Open reference

Imagery

Design, marketing, and content approval teams.

Full imagery reference for sourcing, proof-first use cases, acceptability checks, and release guidance.

Source control

Use images with clear rights, traceable sources, and appropriate consent status.

Proof-first scenarios

Prefer visuals that explain service environments, outcomes, or processes.

Sensitivity review

Mask or remove client-sensitive content before publication.

Usage checks

Reject decorative or credibility-faking visuals that do not add operational meaning.

Assets and references

Scenario guidance

Case narrative and presentation-context examples for imagery use.

Proof imagery checks

Acceptable versus unacceptable evidence-style visuals.

Sensitivity checks

Guidance for masking, source control, and client-safe release decisions.

Open reference